"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return." (Marketing: An Introduction, Armstrong & Kotler, Ch. 2, Pg. 57)
The Veggie Van hopes to amaze everyone with it's mouth watering vegan meals, but there is no doubt that it is the vegetarians and vegans who will admire our food truck with a passion the most. We will need to pay extra attention to them because they are the ones who will eat at the Veggie Van the most, and the one's who will recommend it the most, because the Veggie Van supports their life style greatly and they'll feel appreciated and respected.
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