My Creative Content

I plan on advertising the Veggie Van by taking a photo of a delicious veggie burger set up nicely on a picnic table or blanket to give it a friendly, welcoming look. I may or may not add drinks and cupcakes to the shot. I will also try to incorporate the Veggie Van theme in the image. The theme, which always changes depending on the season and event, for the shot will probably be one easily identified, like a Valentines Veggie Burger. I may even add another burger in the shot with another theme. The Veggie Van food truck will be painted with glow in the dark paints to make it look very interesting and to attract attention, especially at night. The glow in the dark paints will probably also really help getting the attention of people at events like First Friday, haunted houses in October and crazy raves. Because our theme changes constantly so will our Veggie Van food truck, but not as much as the foods theme. The food trucks theme will change for the big things like Valentine’s Day, Summer, Halloween, Fall, Winter, New Years, etc.

Valentines Day Theme

St. Patrick's Day Theme

Week 7 EOC: The Pitch

            The Veggie Van will sell %100 vegan foods for different occasions or seasons of the year. Around Valentine’s Day the truck will sell a meal with a Valentines Veggie Burger (Ketchup, red pepper, tomatoes, and the veggie patty of course), a sweet tea or lemonade, and a cupcake. Or around St. Patrick’s Day we will serve different meals with green veggies, green teas and drinks, and Irish coffee cakes. But, we won’t only do seasons we will also do special event themed food. For example: If the Warped Tour is coming, we will sell punk themed vegan foods around places where young people hang around (since most of Warped Tour is young). In an event like that we would sell veggie cheese burgers, soft drinks, and Vans themed cupcakes like chocolate cupcakes with black frosting and a skateboard cookie on top or purple sprinkles. People will be able to hire us for parties and private events and they’ll be able to choose what they want us to serve at the event (but it has to be % 100 vegan – it’s what we do). The Veggie Van will definitely be seen at local food truck festivals and maybe even festivals in other states. Though the food will look different all the time, our menu is simple: Veggie burgers, drinks, vegan snacks, and cupcakes. And we will offer a combo which includes a veggie burger, drink, and snack or cake. Finally, The Veggie Vans mission is to bring the joy an ice cream truck brings to children, but in a healthier, but delicious, and very unique way to people of all ages.

Week 6 EOC: Me X 3

One brand I have been buying from since I was young is Levis jeans. It's not because of their commercials, ads, or just because they're popular. It's the jeans. Levis jeans are the style of jeans I like, and they give me the look I want. I have looked at other brands, but I end up getting Levis jeans. Because they have been selling the jeans I want, and buy, for a long time now. I'd consider myself a good Levis customer because of that.

Another brand I have been buying from since I was young is Nike's shoes. Their design is cool, and they're really good running shoes. I wear my Nikes everywhere, even when I don't plan on doing exercise, but when I do I don't have to put on another pair, I just use my every day Nikes! I used to be in Track in high school so it really helped not having to carry running shoes to put on after school. I see myself wearing Nikes when I'm a lot older and when I'm on stage playing music in the future, which I plan on doing.

Lastly, a product I think I will always have, my iPhone. Personally I don't think there's any phone out there that's better than the iPhone. The iPhone is not just for looking fancy with a fancy phone. The apps are fun, creative, smart, and very useful. It helps me every day in different ways from directions to buying stuff online. Providing me with instant access to the internet and informative apps, I feel like the iPhone is also a great learning device. When I have a question or I'm curious about something, I just look it up and find my answer. Apple gives great customer service to iPhone users and great products to their customers; I have a feeling I will always own an iPhone from now on.

Week 5 EOC: Social Networks and Job Hunting

It seems social media is getting bigger and bigger. I read on the article: Brand Ambassadors: Employing Real Customers to Get Out the Word that enthusiastic customers of Jet Blue Airways were found online and became ambassadors for Jet Blue. They got to fly to New York to get some training, and back home they would make special events like walks for charities that were supposedly sponsored by Jet Blue, even though the budget for the events are only $50. One event which sounds very fun is Blue Day where people dress up in blue costumes and sometimes even paint themselves blue so they could have a chance at winning a free round-trip voucher! I would love to have one of those at the Art Institute! I love dressing up And free traveling! According to the article: "Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media.For the ambassadors, it’s often a labor of love more than a paying job. Rewards include product samples, gifts, discounts, and token cash payments. Perhaps more important to many brand enthusiasts, they get insider access to company information, such as new products or services in the works." (Marketing: An Introduction, Armstrong/Kotler, Pg. 143)

Facebook is very big in social media. With over 750 million users "More companies are trying to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena." Honestly, I think it's a great idea for employers to go on people's Facebook. It shows them who they really are, and what they're really like. Though, there might be some things that employees don't want their employers to see; or their parents, which is why I keep mine private.

EOC Week 4: Consumer Vs Business Marketing

"In some ways, consumer and business markets are similar in their buyer behavior. But in many other ways, they differ a lot." (Marketing: An Introduction, Armstrong/Kotler, Pg. 136)

1. The main difference between business and consumer marketers is their target. While business marketers sell to businesses, consumer marketers sell directly to the customer (or consumer). "The American consumer market consists of more than 300 million people who consume more than $14 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.8 billion people who annually consume an estimated $70 trillion worth of goods and services." (Marketing: An Introduction, Armstrong/Kotler, Pg. 136)

 2. Many consumer marketers advertise products that people might enjoy, but don't necessarily need. But for business marketing, it's different. Businesses want to, and need to buy.

"Most consumer advertising offers people products they might enjoy but don’t really need.  How many subscription promotions, for example, sell publications that the reader truly could not live without?  If we subscribe, we do so for pleasure - not because the information offered is essential to our day-to-day activity.

But in business-to-business marketing, the situation is different.  The business buyer wants to buy.  Indeed, all business enterprises must routinely buy products and services that help them stay profitable, competitive, and successful.  The proof of his is the existence of the purchasing agent, whose sole function is to purchase things." (The 7 Key Differences Between business-to-business and consumer marketing, Robert W. Bly)

3. Consumers don't need as much information as a business does. Businesses have to be very sophisticated when buying products.

"Business-to-business copy talks to a sophisticated audience.  Your typical reader has a high interest in - and understanding of - your product (or at least of the problem it solves).

Importantly, the reader usually knows more about the product and its use than you do.  It would be folly, for example, to believe that a few days spent reading about mainframe computers will educate you to the level of your target prospect - a systems analyst with six or seven years experience.  (This realization makes business-to-business writers somewhat more humble than their consumer counterparts.)

The sophistication of the reader requires the business-to-business copywriter to do a tremendous amount of research and digging into the market, the product, and its application.  The business audience does not respond well to slogans or oversimplification." (The 7 Key Differences Between business-to-business and consumer marketing, Robert W. Bly)