Product

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Marketing: An Introduction, Armstrong & Kotler, Ch. 7, Pg. 209)

Our "products" are our great, healthy, big and affordable meals! It's food that you can eat without guilt, because it's very "green". It's not just a burger! It also comes with a refreshing drink and a cup cake! You'll be eating it, and it won't be eating your wallet. Of course, the experience is part of the whole thing as well, so people are really going to look forward seeing our amazing glow-in-the-dark Veggie Van!

"These product mix dimensions provide the handles for defining the company’s product strategy. The company can increase its business in four ways. It can add new product lines, widening its product mix. In this way, its new lines build on the company’s reputation in its other lines. The company can lengthen its existing product lines to become a more full-line company. Or it can add more versions of each product and thus deepen its product mix. Finally, the company can pursue more product line consistency—or less—depending on whether it wants to have a strong reputation in a single field or in several fields." (Marketing: An Introduction, Armstrong & Kotler, Ch. 7, Pg. 221)

The "version of our product" changes frequently, as mentioned before, because our theme changes depending on the occasion.