Promotion

“In developing a sales promotion program, a company must first set sales promotion objectives and then select the best tools for accomplishing these objectives.” (Marketing: An Introduction, Armstrong & Kotler, Ch. 13, Pg. 432)

It's very clear that social media has affected and helped the modern world in so many ways. From helping musicians accomplish great things to starting revolutions, social media has done great things for the world and it will never go away. Social media is used for small and big businesses as well, and when it's used correctly, it gets a lot of attention. The Veggie Van will have what most businesses have these days: an official Facebook page, and a Twitter account. Using these two tools, we plan on getting more customers when our other customers share us with their friends; because they love us!

 “Marketers can engage in online communities in two ways: They can participate in existing Web communities or they can set up their own. Joining existing networks seems easiest” (Marketing: An Introduction, Armstrong & Kotler, Ch. 14, Pg. 468)

"Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement.” (Marketing: An Introduction, Armstrong & Kotler, Ch. 14, Pg. 468)