Implementation Evaluation Control

“Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.” (Marketing: An Introduction, Armstrong & Kotler, Ch. 2, Pg. 33) 

Although we don't plan on expanding to the point where we have multiple trucks around the city, we would like to get to the point where we have hundreds of great loyal customers and fans of our beloved Veggie Truck. 

“To succeed in today’s competitive marketplace, companies need to be customer centered. They must win customers from competitors, then keep and grow them by delivering greater value." (Marketing: An Introduction, Armstrong & Kotler, Ch. 2, Pg. 23)
We would also like to have local groups and organizations talk to us about working together. For example: one of our fans might work at a local news paper company and later might ask us if we want to get paid to sell their news papers at our table to our customers. We could use that money they pay us to add more to our truck including better decorations, more condiments, and even add more things to our menu.

"Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives." (Marketing: An Introduction, Armstrong & Kotler, Ch. 2, Pg. 54)