Week 3 EOC: My Demographics - MINE

“The U.S. population stood at over 305 million by the end of 2008 and may reach almost 364 million by the year 2030. The single most important demographic trend in the United States is the changing age structure of the population. The U.S. population contains several generational groups…the three largest groups [being] the baby boomers, Generation X, and the Millennials.” (Marketing: An Introduction, Armstrong/Kotler, Pg. 71) 

“The post–World War II baby boom produced 78 million baby boomers, born between 1946 and 1964. Over the years, the baby boomers have been one of the most powerful forces shaping the marketing environment.” (Marketing: An Introduction, Armstrong/Kotler, Pg. 71) I wasn’t born between 1946 and 1964, I was born in 1992, so I’m obviously too young to be called a baby boomer and be among their group.

“The baby boom was followed by a “birth dearth,” creating another generation of 49 million people born between 1965 and 1976. Author Douglas Coupland calls them Generation X because they lie in the shadow of the boomers and lack obvious distinguishing characteristics.” (Marketing: An Introduction, Armstrong/Kotler, Pg. 73) Generation Xers were born between 1965 and 1976. Although I was not born around that time, I am somewhat like Generation Xers. According to Marketing: An Introduction, Generation Xers: “seek success, [but] are less materialistic; they prize experience, not acquisition.”, “For many of the Gen Xers that are parents, family comes first—both children and their aging parents—and career second.”, and finally, “They tend to research products before they consider a purchase, preferring quality over quantity, and they tend to be less receptive to overt marketing pitches.”

Millennials: “Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment.” (Marketing: An Introduction, Armstrong/Kotler, Pg. 73) Though in ways I am like the Generation Xers – probably because I was raised by Generation Xers – I feel like I would fit in better with the Millennials because they are my generation and, “This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32).” (Marketing: An Introduction, Armstrong/Kotler, Pg. 73)